Spotify Platform & Partner Experience

2022 – 2024

Background

As the Senior Design Manager, I directed the design strategy, coordinated cross-functional teams, and ensured alignment with business goals. I led design for the Spotify off-platform and partner experience, my team designed for surfaces such as the Spotify Embeds, Mobile Web Player (open.spotify.com), Sharing features, and Partner integrations (TikTok, Meta, BeReal, Google, Microsoft, Tinder, Discord, etc).

My team’s goal was to enhance Spotify’s Content Distribution and Engagement Across Partner Platforms, and to drive creator and consumer growth, driving metrics such as MAU, Registrations, Retention, Engagement, Reactivation and Downstream Consumption.

Key contributions

  • Lead design work for Spotify off platform experiences.
  • Ensured user-centered design practices.
  • Alignment across teams and stakeholders.
  • Enabled design for social media platforms to expand Spotify’s reach and improve content sharing.
  • Collaborated with cross-functional leaders (engineering, data, research, and product) to ideate, strategize, plan and execute.
  • Mentored and coached a team of designers, fostering a collaborative and safe environment that encouraged innovation and creativity.

Design Goals

Craft a design strategy for distributing
different content types.

Enticing designs, that foster sustainable growth, for creators and consumers.

Design for Spotify Partner integrations and off platform experiences.

Work highlights

I led the design for partner integrations, Spotify Embeds, Sharing, and the Mobile Web Player (open.spotify.com)

Spotify’s embed improved UI
to enable 3rd parties to display/surface Spotify content on external websites and web apps. Supports music, podcast, audiobooks and video embeds. Publishers, bloggers, creators, curators can embed to their existing platforms allowing their audiences enjoy Spotify content off platform.
Enabling sharing of Spotify content on partner platforms and creating engaging sharing experiences through creative expression. Share formats include: Music, Videos, Podcast, Audiobooks, Canvas, Cover art, Timestamp, Lyrics, Campaign cards (Wrapped, Blend, etc.. and Future Formats.
Sharing of 2023 Wrapped Allowing users to share 2023 Wrapped data stories and Your Top Songs playlist in seamless and engaging ways
Google Meet integration allowing meeting participants play Spotify’s content during a meeting.
Flow improvements
for how users navigate between shared content and the app (for both unauthorized and authorized users)
Mobile web player user experience improvements (open.spotify.com) so users can experience Spotify content without installing the app. Users can register, login, search for content, play music, podcasts and audiobooks.

*These designs were done in different squads by different designers*

Case study in Google docs (view access needed)

Interested to see more of the work I did during my time at Spotify?

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